Subject: NNBA News! ~ Habits of 6-Figure Entrepreneurs ~ Digital Marketing ~ 10 Steps to Nurse Entrepreneurship

President's Corner
April 15, 2021
Dear Nurses,

There are more choices than ever for nurses to have long careers that offer more flexibility, financial control and fulfillment. More nurses are recognizing their valuable knowledge and experiences which are well-suited to leverage them into a multitude of nursing businesses. From developing additional income streams on a part-time basis, to becoming full-time entrepreneurs, the NNBA is filled with nurses doing just that! 

Our first article of interest below is 5 Daily Habits of 6-Figure Entrepreneurs. The 6 and 7- figure nurse entrepreneurs I know adhere to these habits, especially #1: Self-care. They set aside time to make themselves a priority and #2, they start each business day with revenue-producing activities. Numbers 3, 4 and 5 are helpful as well, because by building the right habits you will build your business!

What’s a nurse to do that wants to start a business and be their own boss? Keith Carlson, RN, BSN, NC-BC shares great tips in 10 Steps to Nurse Entrepreneurship for aspiring nurse entrepreneurs.

Digital Marketing is the use of the internet to reach consumers. Digital marketing includes attracting customers via email, content marketing, search platforms, social media, and more. This final article of interest outlines new ways of approaching customers and understanding how customers behave compared to traditional marketing.

The NNBA has a proven track record of helping nurses  transition from employees to entrepreneurs. In addition to NNBA’s unparalleled member benefits, we have value-added workshops that were presented at #NNBA2020. Here is an example to see what all is included: https://nursesbusiness.com/product/craft-your-elevator-pitch/

We love introducing new speakers, providing massive-value, and actionable content to the growing ranks of nurse entrepreneurs. Mark your calendars for September 24th – 26th for the NNBA 2021 Virtual Conference (#NNBA2021). Registration opens later this month!

Make sure you are subscribed to the NNBA Newsletter to see member’s success stories, strategies, and tips highlighted on the first of each month. And curated content for nurse entrepreneurs, opportunities, and resources on the 15th of each month. Be sure to check out our advertisements below with special offers and savings for NNBA members!


Unconventionally yours,

Michelle
© Michelle Podlesni 2021 All Rights Reserved. This newsletter may not be 
reproduced in any form, whole or in part without the author’s permission.
Are you a member of the NNBA Nurses in Business Community? If you want to create additional streams of income, have increased marketability and a competitive advantage in the business of healthcare you can click here to JOIN:
Articles of Interest
5 Daily Habits of Six-Figure Entrepreneurs

Entrepreneur Magazine
10 Steps to Nurse Entrepreneurship

Keith Carlson
Digital Marketing

Investopedia
Habits and personal growth strategies are what fuel six-figure entrepreneurs. If you want to become a six-, seven- or even an eight-figure entrepreneur, your path to success lies in the habits you're building and living each day. Here are five habits successful leaders use to build outstanding businesses and create a life of freedom.
 
1. They set aside time to make themselves a priority.

It's not uncommon for an entrepreneur to let the pull of family, responsibilities and pending tasks keep them from making themselves their first priority. You can't give what you don't have, and that's what too many of us try to do.
 
Most entrepreneurs start a business to have freedom and a life that's exciting. If you spend 95% of your time doing things for clients, potential customers, family and friends, life will feel like nonstop work. 
As a nurse entrepreneur for more than a decade, I've been around the block a few times at this point and have seen so much of the ups and downs of this particular professional journey. While I'm not specifically a business coach, my career coaching practice and experience as a nurse business owner have taught me a thing or two about getting a business up and running — and keeping it going. Nurses come to me on a regular basis expressing a desire to work for themselves, and I have cause to believe that this growing wave has yet to crest. So what is a nurse to do if they feel the entrepreneurial itch?

What Does A Business Do?

As a board member and avid fan and supporter of the National Nurses in Business Association, I'm consistently reminded that many nursing professionals would like to be business owners but aren't sure how to get started.
What Is Digital Marketing?
Digital marketing is the use of the Internet, mobile devices, social media, search engines, and other channels to reach consumers. Some marketing experts consider digital marketing to be an entirely new endeavor that requires a new way of approaching customers and new ways of understanding how customers behave compared to traditional marketing.

KEY TAKEAWAYS
  • Digital marketing is the use of the Internet to reach consumers.
  • Digital marketing is a broad field, including attracting customers via email, content marketing, search platforms, social media, and more.
Understanding Digital Marketing
Digital marketing targets a specific segment of the customer base and is interactive
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NNBA News - Volume 21; Number 4.5
Michelle DeLizio Podlesni - Editorial Director - mdp@nursesbusiness.com
Lou Podlesni - Digital Editions Director - support@nursesbusiness.com
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