Every once in a while a technology comes along that upsets an entire industry.
Digital cameras put Kodak out of business. The giant of the photography industry had the opportunity to adopt the technology early. But their profits depended on selling film more than selling cameras.
And this is not a new phenomenon.
When the printing press was invented in the 15th century, it revolutionized education for everyday people. The cost to create books plummeted. Knowledge became widely distributed. When monks were transcribing books by hand, the cost of a single volume could be astronomical.